The TIADA Conference & Expo | July 24-27 | Round Rock, TX
Hey all. We’re going to be presenting at the Texas Independent Auto Dealers (TIADA) Conference & Expo this July 25-27th, in Round Rock, TX. Our topic is going to be on Hispanic marketing for car dealers… what you need to do to optimize your dealership to market to the community.
What is the TIADA?
If you are not familiar with TIADA, they are a very active dealer association focused on helping independent Texas dealers drive their dealerships to be successful. TIADA sponsors training sessions on a range of subjects from our presentation to legal and compliance education, advocacy, etc. It’s a great group. You should check it out if you are a TX dealer.
A Snapshot of What We’ll Discuss
One topic we will cover is our latest survey of Hispanic Car Buyers. What are some interesting tidbits? 90% of our respondents said that test drives were very important to them, 88% said that they used a major search engine to shop (think Google), and cell phones are the center of a US Hispanic’s car buying experience.
Look us up if you are attending the TIADA Conference. We would love to meet you.
Adam Dennis, SurgeMetrix