Are you a car dealer looking to boost your lead generation it simple ways that cost little, but produce great results? If so, managing your Google Business Profile (GBP) is great place to start. Here are five tips to help you get the most out of your GBP and increase leads!
Tip #1: Keep Information Up-to-Date
Your GBP should be kept up-to-date with accurate information about your business. This includes contact info, hours of operation, services offered, and more. Keeping this information current will ensure customers can easily find what they need when searching online. It also helps build trust in potential customers who may be considering doing business with you. We check our dealers’ info once/month to ensure that it is correct and current. It takes only a few minutes, nothing more.
Tip #2: Respond Quickly to Reviews & Messages
Reviews and messages from customers are an important part of managing your GBP (or any online presences, for that matter). Make sure to respond quickly and professionally to any reviews or messages that come through on the platform. This shows potential customers that you care about their feedback and take it seriously – which can go a long way towards building trust in them as well as increasing leads! How quick is quick? We always recommend that it be measured in minutes. Check here for some best practices for effective text messaging.
Tip #3: Utilize Photos & Videos
Photos and videos are great ways to showcase what makes your dealership unique! Uploading photos of cars for sale or videos highlighting special offers can help draw attention from potential buyers who may not have otherwise considered doing business with you. Plus, these visuals make it easier for people browsing online to get an idea of what kind of vehicles they might find at your dealership before even visiting in person – making it more likely they’ll choose yours over another one nearby! Our most successful dealers produce their own videos, some doing the production with TikTok and then using the videos on other platforms besides just TikTok.
Tip #4: Take Advantage Of Insights
Google provides insights into how people interact with businesses on its platform – including yours! Taking advantage of this data can give you valuable insight into where leads are coming from, how many views each post gets, etc., allowing you to better tailor content creation efforts moving forward based on what works best for generating leads within the platform itself. Don’t forget checking your Google Analyitics data too. It never hurts to know where your visitors are coming from, especially if they are coming from work you are doing on your GBP or other social platforms.
Tip #5 : Get Help If You Need It!
Leverage SurgeMetrix for automation and consultative support. We can save you time by automating tasks such as responding quickly & accurately to customer reviews and messages , optimizing posts according to insight data, scheduling posts ahead o f time, and generating SEO rich content in volume using SurgeAI, our AI content tool. With our support, car dealers can focus less on time consuming manual tasks associated w i th managing their GBP, website or other social platforms and focus instead on other areas of their business such as sales! To learn more about how we can help manage your GBP, call 954.507.6454 today ! 🚗💨!!
– – –
Next, check out our last article on Why Hispanic Car Shoppers are Loyal to Toyota. As well, follow this link if you want to download our Hispanic Car Buying Preferences reports. Finally, you can find more posts by Adam Dennis on Dealer Marketing Maganize’s Expert Panelist section.