Providing Market Intelligence Data to FordDirect
FordDirect takes its dealers’ needs very seriously and we’re pleased to be helping them meet their customer’s needs through our SurgeRecon market intelligence solution.
When Corporate Responsibility is Personal
Next time you find yourself talking about DEI programs for your company or dealership, don’t settle for platitudinal programs that do very little other than look good. Make it personal instead. Involve yourself. Make a commitment… and get to work!
Boost Your Lead Generation: 5 Tips for Managing Your Car Dealer’s Google Business Profile
Do you want a low cost way to generate leads? Go no further than optimizing your Google Business Profile. 5 simple steps can get you on a better course to improving your organic position relative to your competitors.
Why Hispanic Car Shoppers are Loyal to Toyota
Why are US Hispanic car buyers so loyal to Toyota year after year? The answer is simple: Toyota markets to the community in a way that reflects a good understanding and respect for the culture. Their success is not an accident; it is the result of smart marketing.
The Rise of US Hispanic Consumers: How Their Spending Power Has Changed Over the Years
US Hispanic spending power is on the rise representing a change in their spending patterns as well. This creates opportunities for businesses in general, and car dealers in particular. The sooner you orient your marketing towards the community, to sooner you can build brand loyalty.
Market to Hispanic Car Shoppers with Cultural Intelligence
Spanish-speaking consumers are a major demographic for today’s forward-thinking car dealers. They represent another opportunity for dealerships to reach and engage new customers.
Social Media and Hispanic Car Buying Preferences
Many auto dealer websites have marginal or poor accessibility ratings putting them at risk for an ADA related lawsuit. Do you know how your website ranks?
Why Having an Accessible Dealer Website Matters to You
Many auto dealer websites have marginal or poor accessibility ratings putting them at risk for an ADA related lawsuit. Do you know how your website ranks?
How Google’s Website Ranking Factors Rank Car Dealer Website Vendors | Part 4
Dealer website providers host car dealer websites, but are they all equal? Who is fastest… and who is slowest. Our analysis will let you know.
How Google’s Website Ranking Factors Rank Car Dealer Website Vendors | Part 3
Dealer website providers host car dealer websites, but are they all equal? Who is fastest… and who is slowest. Our analysis will let you know.