Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a growing economic force in the US. This article reviews hard facts first and then explores what might limit some business people from marketing and selling to the community.
If you want to grow your business, and gain loyal customers, then you need to market to the Hispanic community around your dealership.
FordDirect takes its dealers’ needs very seriously and we’re pleased to be helping them meet their customer’s needs through our SurgeRecon market intelligence solution.
Next time you find yourself talking about DEI programs for your company or dealership, don’t settle for platitudinal programs that do very little other than look good. Make it personal instead. Involve yourself. Make a commitment… and get to work!
Do you want a low cost way to generate leads? Go no further than optimizing your Google Business Profile. 5 simple steps can get you on a better course to improving your organic position relative to your competitors.
Why are US Hispanic car buyers so loyal to Toyota year after year? The answer is simple: Toyota markets to the community in a way that reflects a good understanding and respect for the culture. Their success is not an accident; it is the result of smart marketing.
US Hispanic spending power is on the rise representing a change in their spending patterns as well. This creates opportunities for businesses in general, and car dealers in particular. The sooner you orient your marketing towards the community, to sooner you can build brand loyalty.
Spanish-speaking consumers are a major demographic for today’s forward-thinking car dealers. They represent another opportunity for dealerships to reach and engage new customers.
Many auto dealer websites have marginal or poor accessibility ratings putting them at risk for an ADA related lawsuit. Do you know how your website ranks?
Many auto dealer websites have marginal or poor accessibility ratings putting them at risk for an ADA related lawsuit. Do you know how your website ranks?