Maximizing SEO with Google Business Profile Service Areas
Picking the right GBP business categories is a critical step in optimizing your Google Business Profile, whether you are a tractor dealer, or any other business.
GBP Optimization for Agricultural/Tractor Dealers
Picking the right GBP business categories is a critical step in optimizing your Google Business Profile, whether you are a tractor dealer, or any other business.
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a growing economic force in the US. This article reviews hard facts first and then explores what might limit some business people from marketing and selling to the community.
5 Steps to Kickstart Your Hispanic Marketing Program
If you want to grow your business, and gain loyal customers, then you need to market to the Hispanic community around your dealership.
Providing Market Intelligence Data to FordDirect
FordDirect takes its dealers’ needs very seriously and we’re pleased to be helping them meet their customer’s needs through our SurgeRecon market intelligence solution.
When Corporate Responsibility is Personal
Next time you find yourself talking about DEI programs for your company or dealership, don’t settle for platitudinal programs that do very little other than look good. Make it personal instead. Involve yourself. Make a commitment… and get to work!
Boost Your Lead Generation: 5 Tips for Managing Your Car Dealer’s Google Business Profile
Do you want a low cost way to generate leads? Go no further than optimizing your Google Business Profile. 5 simple steps can get you on a better course to improving your organic position relative to your competitors.
Why Hispanic Car Shoppers are Loyal to Toyota
Why are US Hispanic car buyers so loyal to Toyota year after year? The answer is simple: Toyota markets to the community in a way that reflects a good understanding and respect for the culture. Their success is not an accident; it is the result of smart marketing.
The Rise of US Hispanic Consumers: How Their Spending Power Has Changed Over the Years
US Hispanic spending power is on the rise representing a change in their spending patterns as well. This creates opportunities for businesses in general, and car dealers in particular. The sooner you orient your marketing towards the community, to sooner you can build brand loyalty.
Market to Hispanic Car Shoppers with Cultural Intelligence
Spanish-speaking consumers are a major demographic for today’s forward-thinking car dealers. They represent another opportunity for dealerships to reach and engage new customers.