From Hello to Happy Customer: 7 Steps to a Smarter Sales Process

7 best practices for selling

A smooth, reliable sales process isn’t just about selling more cars, trucks, tractors, mowers, or farm eqiuipment—it’s about building lasting relationships. Here are our best practice-based steps to help you capture every lead and turn them into a happy, long-term customer.

10 Real-World Video Tips to Help Your Dealership Stand Out

Man taking photo of tractor

Many of you have been told that you have a doppleganger… someone out in the world that looks and acts like you.  In most cases this is a source of humor, but in the case of one dealer of ours, it was nothing but a real pain in the “a double squiggle”.

Ignored Millions: The Controversial Oversight of Hispanic Car Buyers

Spanish language marketing

Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a growing economic force in the US. This article reviews hard facts first and then explores what might limit some business people from marketing and selling to the community.