Is My Google Business Profile Worth the Hype?

Is Your GBP worth the hype?

Or… 17 Steps to Set Up and Manage Your Google Business Profile Over the last number of years you’ve probably heard the drum beat that your Google Business Profile (GBP) is extremely important for your car or tractor dealer website’s local SEO and now GEO (“Generative Engine Optimization”… you know… AI stuff).  Many consultants tell … Read more

Part 3: Capturing and Organizing Leads Before Your Competitors Do

Capturing and Organizing Leads Automatically

If your CRM isn’t optimized to handle your leads quickly, then you’re making your job harder than it needs to be. Curing and organizing your leads quickly sets you up for success. The faster you contact the lead, the more likely you’ll get a sale.

Part 1: Sticky Notes Don’t Sell Tractors. Why It’s Time to Connect, Cultivate and Convert with a Simple CRM!

Sticky Notes Don't Sell Tactors. Smart sales people using CRMs do.

A CRM (Customer Relationship Management system) puts every interaction in one place — calls, emails, notes, quotes, and next steps — so nothing disappears. Instead of guessing where a deal stands, you and your team can see it instantly… and then close the deal!

Tractor Dealers Without CRMs: Our CRM Survey Exposes A Costly Practice

A smooth, reliable sales process isn’t just about selling more cars, trucks, tractors, mowers, or farm eqiuipment—it’s about building lasting relationships. Here are our best practice-based steps to help you capture every lead and turn them into a happy, long-term customer.

5 Steps to Secure Your Dealership Against a Ransomware Attack

Ransomware protection

Ransomware attacks are one of the biggest threats facing most businesses today.  For a dealership, a successful attack means much more than frozen computers—it means losing access to customer financing documents, service records, inventory systems, potentially lost sales, and, if hits the press, damage to your reputation.  But you can protect yourself, and it’s not very hard to do.

From Hello to Happy Customer: 7 Steps to a Smarter Sales Process

7 best practices for selling

A smooth, reliable sales process isn’t just about selling more cars, trucks, tractors, mowers, or farm eqiuipment—it’s about building lasting relationships. Here are our best practice-based steps to help you capture every lead and turn them into a happy, long-term customer.