Did You Know This? Latest Hispanic Car Buying Preferences

Hispanic Car Buying Preferences

There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in 1990! The U.S. Hispanic population continues to grow rapidly, accounting for around half of all U.S. births. Rapidly Changing Demographics Many states are facing rapidly changing Hispanic demographics. Texas ranks #2 and has a Hispanic … Read more

Make More Money by Marketing to the Hispanic Community Near You

Increase revenue with Hispanic marketing!

The idea of allocating a significant amount of cash for advertising to a market you don’t understand can be intimidating, but the following facts should help you see why marketing to the Hispanic community makes good business sense for your dealership.

Your Hispanic Marketing Opportunity…

Hispanic Marketing for Car Dealers

50%/60 Million/$1.7 Trillion/90% These 4 stats should mean a lot to you.  They provide a quick snapshot of the growing power of  the Hispanic Market.  Let’s take a look… According to Forbes, Census data shows US Hispanics account for almost half of US population growth.  If your dealership isn’t planning for this, and you don’t … Read more