Providing Market Intelligence Data to FordDirect
FordDirect takes its dealers’ needs very seriously and we’re pleased to be helping them meet their customer’s needs through our SurgeRecon market intelligence solution.
FordDirect takes its dealers’ needs very seriously and we’re pleased to be helping them meet their customer’s needs through our SurgeRecon market intelligence solution.
Why are US Hispanic car buyers so loyal to Toyota year after year? The answer is simple: Toyota markets to the community in a way that reflects a good understanding and respect for the culture. Their success is not an accident; it is the result of smart marketing.
US Hispanic spending power is on the rise representing a change in their spending patterns as well. This creates opportunities for businesses in general, and car dealers in particular. The sooner you orient your marketing towards the community, to sooner you can build brand loyalty.
Spanish-speaking consumers are a major demographic for today’s forward-thinking car dealers. They represent another opportunity for dealerships to reach and engage new customers.
Many auto dealer websites have marginal or poor accessibility ratings putting them at risk for an ADA related lawsuit. Do you know how your website ranks?
Despite overwhelming data that demonstrates the growing spending and population power of the Hispanic community, Google search trends data show that few busiensses are searching for Hispanic advertising or marketing services.
There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in 1990! The U.S. Hispanic population continues to grow rapidly, accounting for around half of all U.S. births. Rapidly Changing Demographics Many states are facing rapidly changing Hispanic demographics. Texas ranks #2 and has a Hispanic … Read more
After analyzing over 10,000 franchise dealer websites for Spanish language content (as an indicator of Spanish language advertising), we found the data to be quite interesting. Read on to learn what we discovered.
Spanish language reviews are a good idea if you are targeting the Hispanic community for your dealership.
Texas ranks #2 for the size of its Hispanic population of over 11.5 million.