Why Having an Accessible Dealer Website Matters to You
Many auto dealer websites have marginal or poor accessibility ratings putting them at risk for an ADA related lawsuit. Do you know how your website ranks?
Many auto dealer websites have marginal or poor accessibility ratings putting them at risk for an ADA related lawsuit. Do you know how your website ranks?
Dealer website providers host car dealer websites, but are they all equal? Who is fastest… and who is slowest. Our analysis will let you know.
Dealer website providers host car dealer websites, but are they all equal? Who is fastest… and who is slowest. Our analysis will let you know.
Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. In our part 2 article, we look at dealer averages for Accessibility scores and Best Practices ratings.
Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of view, all of your website data feeds their algorithm’s ability to rank you relative to your competitors.
by Adam Dennis and Tom Kline A Slap in the Face Should Get You to Wake Up! As we discussed in our last article, Is Your Dealer Website Hurting Your Bottom Line?, we found that the average Google mobile speed performance rating for almost 10,000 auto dealer websites is 13/100. Yes, that’s right. The rating varies … Read more
by Adam Dennis, David Kain, and Tom Kline Pull up your average dealer website and you typically find a bunch of stuff besides the core content and inventory: A slider with multiple promotions that load every few seconds. A range of calls to action (CTAs) across the home page, with many treated equally whether they are important or not. … Read more
What is the mobile page speed of your car dealer website? Does it load in two seconds or less? Three seconds? Four? “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” That came from Maile Ohye, who oversaw Google’s Search Console product until 2017. She’s now … Read more
The speed of your dealership’s website can have a huge impact on its profitability. Load times hold are important for desktops, but even more so for mobile sites. Fifty-three percent of mobile internet users immediately vacate web pages when load times exceed three seconds, according to Google’s DoubleClick division. Think about it. Half your visitors… … Read more