Is There a “Right Balance” For SEO vs SEM Spending For Your Dealer Website?

Many car dealers use a mixture of search engine optimization (SEO) and pay-per-click search engine marketing (PPC SEM) to promote their websites. As a dealer, to maximize your return on investment, it’s crucial to find the right balance when you decide how much money to budget for each method. Balanced Spending Most marketing experts recommend … Read more

The Need for Speed – Why Your Dealer Website Must be Fast

The speed of your dealership’s website can have a huge impact on its profitability. Load times hold are important for desktops, but even more so for mobile sites. Fifty-three percent of mobile internet users immediately vacate web pages when load times exceed three seconds, according to Google’s DoubleClick division. Think about it. Half your visitors… … Read more

10 “Simple” Ways to Make Your Dealership More Secure Against Hacks, Viruses, and Malware

For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash as well as your employees. You lock your doors and create security policies, but do you have the same vigilance with your digital doors and policies? Your 10 … Read more

It’s the User Experience Stupid!

What makes a product succeed in the marketplace? Or, more specifically for auto dealers, how do vendors like us design websites that get shoppers onto your floor or in your service bay? Opinions vary – some say that a product or website’s design drives success, others say it’s data, and another group say that feature-rich … Read more