Is My Google Business Profile Worth the Hype?

Is Your GBP worth the hype?

Or… 17 Steps to Set Up and Manage Your Google Business Profile Over the last number of years you’ve probably heard the drum beat that your Google Business Profile (GBP) is extremely important for your car or tractor dealer website’s local SEO and now GEO (“Generative Engine Optimization”… you know… AI stuff).  Many consultants tell … Read more

Ignored Millions: The Controversial Oversight of Hispanic Car Buyers

Spanish language marketing

Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a growing economic force in the US. This article reviews hard facts first and then explores what might limit some business people from marketing and selling to the community.