Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a growing economic force in the US. This article reviews hard facts first and then explores what might limit some business people from marketing and selling to the community.
If you want to grow your business, and gain loyal customers, then you need to market to the Hispanic community around your dealership.
FordDirect takes its dealers’ needs very seriously and we’re pleased to be helping them meet their customer’s needs through our SurgeRecon market intelligence solution.
Do you want a low cost way to generate leads? Go no further than optimizing your Google Business Profile. 5 simple steps can get you on a better course to improving your organic position relative to your competitors.
After analyzing over 10,000 franchise dealer websites for Spanish language content (as an indicator of Spanish language advertising), we found the data to be quite interesting. Read on to learn what we discovered.
Join us at this July’s Texas Independent Automotive Dealers Association (TIADA) Conference and Expo.
Maintaining your online reviews is critical for local search rankings and making money.
Spanish language reviews are a good idea if you are targeting the Hispanic community for your dealership.
Texas ranks #2 for the size of its Hispanic population of over 11.5 million.
From 2000 to 2019, the Hispanic population in New York exceeded that of the overall population largely due to declines among the white population.