Part 4: Cultivating Your Sales Pipeline
Stop losing equipment sales to “paper notes” and forgotten follow-ups. Learn how to manage your sales pipeline using a CRM to track every deal stage—from New Lead to Won.
Adam Dennis
Part 3: Capturing and Organizing Leads Before Your Competitors Do
If your CRM isn’t optimized to handle your leads quickly, then you’re making your job harder than it needs to be. Curing and organizing your leads quickly sets you up for success. The faster you contact the lead, the more likely you’ll get a sale.
Part 2: Build the Right Foundation Before You Set Up Your CRM
Most CRM failures aren’t software problems — they’re process and people problems. Before you log into your CRM (or our SimpleCRM) and start clicking, you must first define how your dealership operates.
Part 1: Sticky Notes Don’t Sell Tractors. Why It’s Time to Connect, Cultivate and Convert with a Simple CRM!
A CRM (Customer Relationship Management system) puts every interaction in one place — calls, emails, notes, quotes, and next steps — so nothing disappears. Instead of guessing where a deal stands, you and your team can see it instantly… and then close the deal!
Tractor Dealers Without CRMs: Our CRM Survey Exposes A Costly Practice
A smooth, reliable sales process isn’t just about selling more cars, trucks, tractors, mowers, or farm eqiuipment—it’s about building lasting relationships. Here are our best practice-based steps to help you capture every lead and turn them into a happy, long-term customer.
How 1 Click Can Change Your Life
Clicking a link is a decision. Sometimes it feels small, automatic, harmless. But decisions—especially quick ones—can shape the course of your life more than you realize. How you behave, and what you click while online, can either cause you great anguish, or be a empty threat… especially if you are aware of your risks and behaving accordingly.
5 Steps to Secure Your Dealership Against a Ransomware Attack
Ransomware attacks are one of the biggest threats facing most businesses today. For a dealership, a successful attack means much more than frozen computers—it means losing access to customer financing documents, service records, inventory systems, potentially lost sales, and, if hits the press, damage to your reputation. But you can protect yourself, and it’s not very hard to do.
The Smart Dealer’s Playbook: Simple Steps for a More Secure Business
A smooth, reliable sales process isn’t just about selling more cars, trucks, tractors, mowers, or farm eqiuipment—it’s about building lasting relationships. Here are our best practice-based steps to help you capture every lead and turn them into a happy, long-term customer.
From Hello to Happy Customer: 7 Steps to a Smarter Sales Process
A smooth, reliable sales process isn’t just about selling more cars, trucks, tractors, mowers, or farm eqiuipment—it’s about building lasting relationships. Here are our best practice-based steps to help you capture every lead and turn them into a happy, long-term customer.
Why Use a CRM?
Whether you sell tractors, lawnmowers, farm equipment, or cars and trucks, optimizing your relationships via a CRM is critical for your long term success. If you manage those relationships poorly, you will lose money. Do it well, and you will maximize profits and build strong customer loyalty.