Mobile Page Speed Benchmarks for Your Dealer Website

What is the mobile page speed of your car dealer website? Does it load in two seconds or less? Three seconds? Four? “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” That came from Maile Ohye, who oversaw Google’s Search Console product until 2017.  She’s now … Read more

Is Clutter Drowning Your Car Dealer Website’s Calls to Action?

“In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff,” says marketing master Seth Godin in a 2003 Ted Talk. He then goes on to say that unless something is “remarkable” it’s going to be ignored.  Times haven’t changed. These words have real … Read more

If Your Marketing Strategy Does Not Start With Mobile, Then You Are Hurting Your Dealership

The face of retail marketing has changed in the 21st century. The ever-present internet has taken over much of our social life and cut into our daily lives in ways that we could not have imagined 25 years ago.  And you all know what happened in our industry with car sales and promotions shifting from … Read more