surgemetrix 
The idea of allocating a significant amount of cash for advertising to a market you don’t understand can be intimidating, but the following facts should help you see why marketing to the Hispanic community makes good business sense for your dealership.
by Adam Dennis and Tom Kline A Slap in the Face Should Get You to Wake Up! As we discussed in our last article, Is Your Dealer Website Hurting Your Bottom Line?, we found that the average Google mobile speed performance rating for almost 10,000 auto dealer websites is 13/100. Yes, that’s right. The rating varies … Read more
Issue 2 of 6 Welcome to the second article in our series about managing your brand through the coronavirus pandemic using Google My Business (GMB). In this installment, we talk about how to make sure that you tell a clear story about what you’re doing to help and sell to customers during COVID-19. Think of … Read more
Issue 1 of 6 Things are tough. Our dealers, like most others across the country, are struggling with the impact of COVID-19 on their dealerships. In times like these, America’s strength lies in its citizens’ willingness to help each other. Our business is to help dealers. We create high performing dealer websites, do Hispanic advertising, … Read more
Over the last 3 months I’ve been posting facts about the Hispanic community because I believe that Hispanic marketing holds HUGE promise for car dealers. The facts are loud and obvious if you listen. They scream out why you, as a car dealer, are crazy if you don’t have an active marketing campaign when you … Read more
Or… 13 Steps to Set Up and Manage Your GMB Account Over the last year you’ve probably heard the growing drum beat in the distance that Google My Business is extremely important for your car dealer website’s local SEO. Consultants such as Brian Pasch, George Nenni, and a whole host of others are rocking a … Read more
We’re all about using best practices to help your dealership sell cars and fill your service bay! During this past year we focused on significantly improving the speed and performance of our web platform, crafting new tools that would help dealers during the slower economy, and providing service and support that was fast and friendly. … Read more
What is the mobile page speed of your car dealer website? Does it load in two seconds or less? Three seconds? Four? “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” That came from Maile Ohye, who oversaw Google’s Search Console product until 2017. She’s now … Read more
“In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff,” says marketing master Seth Godin in a 2003 Ted Talk. He then goes on to say that unless something is “remarkable” it’s going to be ignored. Times haven’t changed. These words have real … Read more
The face of retail marketing has changed in the 21st century. The ever-present internet has taken over much of our social life and cut into our daily lives in ways that we could not have imagined 25 years ago. And you all know what happened in our industry with car sales and promotions shifting from … Read more