Make More Money by Marketing to the Hispanic Community Near You

Increase revenue with Hispanic marketing!

The idea of allocating a significant amount of cash for advertising to a market you don’t understand can be intimidating, but the following facts should help you see why marketing to the Hispanic community makes good business sense for your dealership.

Let Google Lighthouse Guide Your Way to a Faster Car Dealer Website

Use Google Lighthouse to improve your website

by Adam Dennis and Tom Kline A Slap in the Face Should Get You to Wake Up! As we discussed in our last article, Is Your Dealer Website Hurting Your Bottom Line?, we found that the average Google mobile speed performance rating for almost 10,000 auto dealer websites is 13/100.  Yes, that’s right.  The rating varies … Read more

If Your Marketing Strategy Does Not Start With Mobile, Then You Are Hurting Your Dealership

The face of retail marketing has changed in the 21st century. The ever-present internet has taken over much of our social life and cut into our daily lives in ways that we could not have imagined 25 years ago.  And you all know what happened in our industry with car sales and promotions shifting from … Read more

The ADA and Your Car Dealer Website

What is the ADA? For those of you who don’t know, the “ADA” refers to the Americans with Disabilities Act, an act which became law in 1990.  The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in public life. This protection extends to jobs, schools, transportation, and all private and … Read more

How to Build Backlinks and Semantic Mentions to Improve Your Car Dealership’s Local SEO Performance

One of the most critical ranking factors that Google uses to rank your dealer website is the number of local backlinks and semantic mentions that connect websites near you to your dealer website.  Learning how to create and manage local backlinks and mentions is critical to your dealer website’s success in attracting customers. What are … Read more

How Valuable is a Shopper’s Mobile Phone to Your Dealership?

Smartphones have truly changed the world. From purchasing plane tickets to watching movies, people now use these mobile devices for things we could not have imagined 20 years ago.. With the internet being such an important part of our everyday life, a smartphone has become a bare necessity for many people. It’s usually within an … Read more

How to Respond to Reviews

You must have a plan to respond to reviews because good reviews are money in the bank. Don’t believe me?  According to Podium, a leading interaction and localized reputation management company, when a prospective customer sees a good Google review, they are 38% more likely to visit your location and 29% more likely to consider … Read more

How to Get Better Google Reviews

If you don’t have a process in place for managing your reviews, you are potentially costing yourself lost leads and money.  A high volume of good reviews with great responses is one of the simplest and cheapest ways you can use to attract people to your showroom or service bay.  Google loves them as does … Read more

Is There a “Right Balance” For SEO vs SEM Spending For Your Dealer Website?

Many car dealers use a mixture of search engine optimization (SEO) and pay-per-click search engine marketing (PPC SEM) to promote their websites. As a dealer, to maximize your return on investment, it’s crucial to find the right balance when you decide how much money to budget for each method. Balanced Spending Most marketing experts recommend … Read more