Why are US Hispanic car buyers so loyal to Toyota year after year? The answer is simple: Toyota markets to the community in a way that reflects a good understanding and respect for the culture. Their success is not an accident; it is the result of smart marketing.
US Hispanic spending power is on the rise representing a change in their spending patterns as well. This creates opportunities for businesses in general, and car dealers in particular. The sooner you orient your marketing towards the community, to sooner you can build brand loyalty.
Spanish-speaking consumers are a major demographic for today’s forward-thinking car dealers. They represent another opportunity for dealerships to reach and engage new customers.
Many auto dealer websites have marginal or poor accessibility ratings putting them at risk for an ADA related lawsuit. Do you know how your website ranks?