The idea of allocating a significant amount of cash for advertising to a market you don’t understand can be intimidating, but the following facts should help you see why marketing to the Hispanic community makes good business sense for your dealership.
by Adam Dennis and Tom Kline A Slap in the Face Should Get You to Wake Up! As we discussed in our last article, Is Your Dealer Website Hurting Your Bottom Line?, we found that the average Google mobile speed performance rating for almost 10,000 auto dealer websites is 13/100. Yes, that’s right. The rating varies … Read more
by Adam Dennis, David Kain, and Tom Kline Pull up your average dealer website and you typically find a bunch of stuff besides the core content and inventory: A slider with multiple promotions that load every few seconds. A range of calls to action (CTAs) across the home page, with many treated equally whether they are important or not. … Read more
Photos are another factor that Google uses to rank your site relative to other dealer websites. This issue looks at getting them right with just a little work each week.
Issue 4 of 6 It’s almost two months into the coronavirus pandemic and many of our dealers are having a tough time, as, I’m sure, are you. My team and I wish everyone the best and we hope that you’re getting by well in these hard times. This is the fourth installment of our series … Read more
Issue 3 of 6 Customer reviews on Google My Business (GMB) can have a HUGE impact on how Google views your business and how you rank relative to your competitors. It’s very important to pursue and maintain a good review ranking (and high volume of reviews) on your GMB listing. Here are some reasons why. … Read more
Issue 2 of 6 Welcome to the second article in our series about managing your brand through the coronavirus pandemic using Google My Business (GMB). In this installment, we talk about how to make sure that you tell a clear story about what you’re doing to help and sell to customers during COVID-19. Think of … Read more
Issue 1 of 6 Things are tough. Our dealers, like most others across the country, are struggling with the impact of COVID-19 on their dealerships. In times like these, America’s strength lies in its citizens’ willingness to help each other. Our business is to help dealers. We create high performing dealer websites, do Hispanic advertising, … Read more
Over the last 3 months I’ve been posting facts about the Hispanic community because I believe that Hispanic marketing holds HUGE promise for car dealers. The facts are loud and obvious if you listen. They scream out why you, as a car dealer, are crazy if you don’t have an active marketing campaign when you … Read more
Or… 13 Steps to Set Up and Manage Your GMB Account Over the last year you’ve probably heard the growing drum beat in the distance that Google My Business is extremely important for your car dealer website’s local SEO. Consultants such as Brian Pasch, George Nenni, and a whole host of others are rocking a … Read more