For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash as well as your employees. You lock your doors and create security policies, but do you have the same vigilance with your digital doors and policies? Your 10 … Read more
What makes a product succeed in the marketplace? Or, more specifically for auto dealers, how do vendors like us design websites that get shoppers onto your floor or in your service bay? Opinions vary – some say that a product or website’s design drives success, others say it’s data, and another group say that feature-rich … Read more
Google uses over 200 factors to determine website relevancy , and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword relevance and backlinks to social shares and web page loading time, Google uses its ranking signals to determine which web sites rise and which ones … Read more
Do you want users to merely accept your app or to fall in love with it? App developers have priorities that range from making money to making great apps to making users stick around. One goal, though, makes all three possible – making apps that users love. Today’s crowded app marketplace is crammed with millions … Read more
A New Beginning…of Sorts I view starting a new company as similar to childbirth. While some might argue (like my wife) that childbirth is a risky metaphor for starting a new company, I see it differently. Childbirth, and the family building that follows, takes passion, commitment, hard work, pain, and a whole lot of love. … Read more