Fast Facts about Texas’s Hispanic Community
Texas ranks #2 for the size of its Hispanic population of over 11.5 million.
Fast Facts about New York’s Hispanic Community
From 2000 to 2019, the Hispanic population in New York exceeded that of the overall population largely due to declines among the white population.
Fast Facts about North Carolina’s Hispanic Community
North Carolina’s Hispanic population surpassed one million residents and is continuing to grow rapidly. Here are a few facts about the community that you should know.
Make More Money by Marketing to the Hispanic Community Near You
The idea of allocating a significant amount of cash for advertising to a market you don’t understand can be intimidating, but the following facts should help you see why marketing to the Hispanic community makes good business sense for your dealership.
Let Google Lighthouse Guide Your Way to a Faster Car Dealer Website
by Adam Dennis and Tom Kline A Slap in the Face Should Get You to Wake Up! As we discussed in our last article, Is Your Dealer Website Hurting Your Bottom Line?, we found that the average Google mobile speed performance rating for almost 10,000 auto dealer websites is 13/100. Yes, that’s right. The rating varies … Read more
Is Your Dealer Website Hurting Your Bottom Line?
by Adam Dennis, David Kain, and Tom Kline Pull up your average dealer website and you typically find a bunch of stuff besides the core content and inventory: A slider with multiple promotions that load every few seconds. A range of calls to action (CTAs) across the home page, with many treated equally whether they are important or not. … Read more
Your Hispanic Marketing Opportunity…
50%/60 Million/$1.7 Trillion/90% These 4 stats should mean a lot to you. They provide a quick snapshot of the growing power of the Hispanic Market. Let’s take a look… According to Forbes, Census data shows US Hispanics account for almost half of US population growth. If your dealership isn’t planning for this, and you don’t … Read more
Use the Products Feature to Show Off Your Inventory!
Photos are another factor that Google uses to rank your site relative to other dealer websites. This issue looks at getting them right with just a little work each week.
A Post a Week Keeps Google Happy
Issue 4 of 6 It’s almost two months into the coronavirus pandemic and many of our dealers are having a tough time, as, I’m sure, are you. My team and I wish everyone the best and we hope that you’re getting by well in these hard times. This is the fourth installment of our series … Read more
Get More Reviews! No Excuses!
Issue 3 of 6 Customer reviews on Google My Business (GMB) can have a HUGE impact on how Google views your business and how you rank relative to your competitors. It’s very important to pursue and maintain a good review ranking (and high volume of reviews) on your GMB listing. Here are some reasons why. … Read more