“In a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff,” says marketing master Seth Godin in a 2003 Ted Talk. He then goes on to say that unless something is “remarkable” it’s going to be ignored. Times haven’t changed. These words have real … Read more
The face of retail marketing has changed in the 21st century. The ever-present internet has taken over much of our social life and cut into our daily lives in ways that we could not have imagined 25 years ago. And you all know what happened in our industry with car sales and promotions shifting from … Read more
Let us introduce you to Bree Anne Gunnels, the latest member of the SurgeMetrix family. Bree Anne is the pride and joy of Barry and Brooke Gunnels. Barry, who runs Deployments for us, is not as tired as the Mom, but both are in great spirits. We have high hopes for baby Bree! Think about … Read more
What is the ADA? For those of you who don’t know, the “ADA” refers to the Americans with Disabilities Act, an act which became law in 1990. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in public life. This protection extends to jobs, schools, transportation, and all private and … Read more
One of the most critical ranking factors that Google uses to rank your dealer website is the number of local backlinks and semantic mentions that connect websites near you to your dealer website. Learning how to create and manage local backlinks and mentions is critical to your dealer website’s success in attracting customers. What are … Read more
Smartphones have truly changed the world. From purchasing plane tickets to watching movies, people now use these mobile devices for things we could not have imagined 20 years ago.. With the internet being such an important part of our everyday life, a smartphone has become a bare necessity for many people. It’s usually within an … Read more
You must have a plan to respond to reviews because good reviews are money in the bank. Don’t believe me? According to Podium, a leading interaction and localized reputation management company, when a prospective customer sees a good Google review, they are 38% more likely to visit your location and 29% more likely to consider … Read more
If you don’t have a process in place for managing your reviews, you are potentially costing yourself lost leads and money. A high volume of good reviews with great responses is one of the simplest and cheapest ways you can use to attract people to your showroom or service bay. Google loves them as does … Read more
Many car dealers use a mixture of search engine optimization (SEO) and pay-per-click search engine marketing (PPC SEM) to promote their websites. As a dealer, to maximize your return on investment, it’s crucial to find the right balance when you decide how much money to budget for each method. Balanced Spending Most marketing experts recommend … Read more
The speed of your dealership’s website can have a huge impact on its profitability. Load times hold are important for desktops, but even more so for mobile sites. Fifty-three percent of mobile internet users immediately vacate web pages when load times exceed three seconds, according to Google’s DoubleClick division. Think about it. Half your visitors… … Read more