WOW! The One Emotional Response That Your Apps Must Evoke

Do you want users to merely accept your app or to fall in love with it? App developers have priorities that range from making money to making great apps to making users stick around. One goal, though, makes all three possible – making apps that users love. Today’s crowded app marketplace is crammed with millions … Read more

The Birth of SurgeMetrix – Big Journeys Begin with Small Steps

A New Beginning…of Sorts I view starting a new company as similar to childbirth. While some might argue (like my wife) that childbirth is a risky metaphor for starting a new company, I see it differently. Childbirth, and the family building that follows, takes passion, commitment, hard work, pain, and a whole lot of love. … Read more