The ADA and Your Car Dealer Website

What is the ADA? For those of you who don’t know, the “ADA” refers to the Americans with Disabilities Act, an act which became law in 1990.  The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in public life. This protection extends to jobs, schools, transportation, and all private and … Read more

How to Build Backlinks and Semantic Mentions to Improve Your Car Dealership’s Local SEO Performance

One of the most critical ranking factors that Google uses to rank your dealer website is the number of local backlinks and semantic mentions that connect websites near you to your dealer website.  Learning how to create and manage local backlinks and mentions is critical to your dealer website’s success in attracting customers. What are … Read more

How Valuable is a Shopper’s Mobile Phone to Your Dealership?

Smartphones have truly changed the world. From purchasing plane tickets to watching movies, people now use these mobile devices for things we could not have imagined 20 years ago.. With the internet being such an important part of our everyday life, a smartphone has become a bare necessity for many people. It’s usually within an … Read more

How to Respond to Reviews

You must have a plan to respond to reviews because good reviews are money in the bank. Don’t believe me?  According to Podium, a leading interaction and localized reputation management company, when a prospective customer sees a good Google review, they are 38% more likely to visit your location and 29% more likely to consider … Read more

How to Get Better Google Reviews

If you don’t have a process in place for managing your reviews, you are potentially costing yourself lost leads and money.  A high volume of good reviews with great responses is one of the simplest and cheapest ways you can use to attract people to your showroom or service bay.  Google loves them as does … Read more

Is There a “Right Balance” For SEO vs SEM Spending For Your Dealer Website?

Many car dealers use a mixture of search engine optimization (SEO) and pay-per-click search engine marketing (PPC SEM) to promote their websites. As a dealer, to maximize your return on investment, it’s crucial to find the right balance when you decide how much money to budget for each method. Balanced Spending Most marketing experts recommend … Read more

The Need for Speed – Why Your Dealer Website Must be Fast

The speed of your dealership’s website can have a huge impact on its profitability. Load times hold are important for desktops, but even more so for mobile sites. Fifty-three percent of mobile internet users immediately vacate web pages when load times exceed three seconds, according to Google’s DoubleClick division. Think about it. Half your visitors… … Read more

10 “Simple” Ways to Make Your Dealership More Secure Against Hacks, Viruses, and Malware

For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash as well as your employees. You lock your doors and create security policies, but do you have the same vigilance with your digital doors and policies? Your 10 … Read more

It’s the User Experience Stupid!

What makes a product succeed in the marketplace? Or, more specifically for auto dealers, how do vendors like us design websites that get shoppers onto your floor or in your service bay? Opinions vary – some say that a product or website’s design drives success, others say it’s data, and another group say that feature-rich … Read more

What does Google’s “HTTPS Everywhere” ranking change mean to your dealership?

Google uses over 200 factors to determine website relevancy , and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword relevance and backlinks to social shares and web page loading time, Google uses its ranking signals to determine which web sites rise and which ones … Read more