50%/60 Million/$1.7 Trillion/90% These 4 stats should mean a lot to you. They provide a quick snapshot of the growing power of the Hispanic Market. Let’s take a look… According to Forbes, Census data shows US Hispanics account for almost half of US population growth. If your dealership isn’t planning for this, and you don’t … Read more
Photos are another factor that Google uses to rank your site relative to other dealer websites. This issue looks at getting them right with just a little work each week.
Issue 4 of 6 It’s almost two months into the coronavirus pandemic and many of our dealers are having a tough time, as, I’m sure, are you. My team and I wish everyone the best and we hope that you’re getting by well in these hard times. This is the fourth installment of our series … Read more
Issue 3 of 6 Customer reviews on Google My Business (GMB) can have a HUGE impact on how Google views your business and how you rank relative to your competitors. It’s very important to pursue and maintain a good review ranking (and high volume of reviews) on your GMB listing. Here are some reasons why. … Read more
Issue 2 of 6 Welcome to the second article in our series about managing your brand through the coronavirus pandemic using Google My Business (GMB). In this installment, we talk about how to make sure that you tell a clear story about what you’re doing to help and sell to customers during COVID-19. Think of … Read more
Issue 1 of 6 Things are tough. Our dealers, like most others across the country, are struggling with the impact of COVID-19 on their dealerships. In times like these, America’s strength lies in its citizens’ willingness to help each other. Our business is to help dealers. We create high performing dealer websites, do Hispanic advertising, … Read more
Over the last 3 months I’ve been posting facts about the Hispanic community because I believe that Hispanic marketing holds HUGE promise for car dealers. The facts are loud and obvious if you listen. They scream out why you, as a car dealer, are crazy if you don’t have an active marketing campaign when you … Read more
Or… 13 Steps to Set Up and Manage Your GMB Account Over the last year you’ve probably heard the growing drum beat in the distance that Google My Business is extremely important for your car dealer website’s local SEO. Consultants such as Brian Pasch, George Nenni, and a whole host of others are rocking a … Read more
We’re all about using best practices to help your dealership sell cars and fill your service bay! During this past year we focused on significantly improving the speed and performance of our web platform, crafting new tools that would help dealers during the slower economy, and providing service and support that was fast and friendly. … Read more
What is the mobile page speed of your car dealer website? Does it load in two seconds or less? Three seconds? Four? “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” That came from Maile Ohye, who oversaw Google’s Search Console product until 2017. She’s now … Read more