Auto Dealerships: In-Stock Vehicle Match to an In-Market Customer

VINDriver In-Market vehicle specific Facebook Ads

Question – What is the Digital Marketing solution that you use to target and retarget VIN specific vehicles on Facebook that Automatically creates ads from daily in-stock vehicles to be shown to in-market shoppers looking for specific vehicles on your lot; Drives ad clicks straight to your VDPs; Feeds leads into your Digital Retail sales funnel; … Read more

Make More Money by Marketing to the Hispanic Community Near You

Increase revenue with Hispanic marketing!

The idea of allocating a significant amount of cash for advertising to a market you don’t understand can be intimidating, but the following facts should help you see why marketing to the Hispanic community makes good business sense for your dealership.

Let Google Lighthouse Guide Your Way to a Faster Car Dealer Website

Use Google Lighthouse to improve your website

by Adam Dennis and Tom Kline A Slap in the Face Should Get You to Wake Up! As we discussed in our last article, Is Your Dealer Website Hurting Your Bottom Line?, we found that the average Google mobile speed performance rating for almost 10,000 auto dealer websites is 13/100.  Yes, that’s right.  The rating varies … Read more

Is Your Dealer Website Hurting Your Bottom Line?

Slow websites hurt your bottom line

by Adam Dennis, David Kain, and Tom Kline Pull up your average dealer website and you typically find a bunch of stuff besides the core content and inventory: A slider with multiple promotions that load every few seconds. A range of calls to action (CTAs) across the home page, with many treated equally whether they are important or not. … Read more