Packages

Gold Starter Kit

Services:

  • Starter Kit with FaceBook Leads and VINDriver. (LINK TO DESCRIPTION) for a low-cost way to generate highly targeted leads from Hispanic shoppers.
  • Integration with Dealer’s CRM.
  • Monthly meetings to review and adapt to improve performance.

Cost:

  • One-Time Setup: $699.
  • Creative: $699/month/top.
  • Ad Spend: Starts at $1,400/month/top.

Options:

  • Training and Support for building bilingual staff:
  • SurgeOffers: $200/month (Discounted from $399/month)
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Platinum Full Package

Services:

  • Full package with 15-20 ads/month, landing pages, 1 video, VINDriver and SurgeOffers
  • Integration of landing pages/VINDriver w Digital Retail or CRM

Cost:

  • One-Time Setup: $1,600.
  • Creative: Starting at $1,600/month
  • Ad Spend: Starts at $4,000-5,000/month/top.

Options:

  • Training and Support for building bilingual staff:
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Full Training Package to Train staff for Hispanic Community Sales and Service

Month 1:

  • The average person spends over 4 hours/day on their mobile device. This is the price of addiction… and your opportunity!
  • Close to 70% of the general population surfs and shops by phone compared to over 90% of the Hispanic population.
  • 70% of smartphone users have bought something in a store after using their phone to discover more information.

Months 2-4:

  • Retrospective” meeting once/month to review team progress against goals, ID blockers, and ID lower-level advocates.
  • Review meeting with leadership to: 1. assess progress with, and make adjustments to, the advertising campaign; and 2. Evaluate progress with management goals for adapting staff to Hispanic Marketing strategy.
  • Report to management on team progress and challenges.
  • Assist with hiring of bilingual staff by providing language and cultural competence interviews in Spanish.

End of Training Period:

  • Report provided outlining ongoing work and milestones.
  • Handoff to the whole team citing progress.
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