Hispanic Marketing

US Hispanics are almost 20% of the total population at 60 million+, and are expected to reach 30% of the US population by 2030.
Hispanics account for over 50% of all US population growth. Wow! Think about that!
Their spending power is rapidly growing with a powerful punch of $1.9 trillion by 2023.
About 25% of the Hispanic population earns $75,000 or more, up from 15% over 10 years ago. No joke. Their spending power is rising rapidly!
Many dealers have high volumes of Hispanics living near their dealerships and, quite surprisingly, do not market to them at all. Unfortunate, but true…
If you market to US Hispanics in Spanish, they are much more likely to buy from you.

We meet with you to develop a plan that’s unique to your needs.
We analyze the composition of the US Hispanic market near you to make sure that we create culturally relevant ads with the right message.
We create Spanish language landing pages that match the ads that we post so that they drive leads to your dealership.
We can create a range of ad types, from VIN specific Spanish language ads that target in-market shoppers with specific vehicles on your lot to videos that emotionally capture the attention of Hispanic shoppers.
We use data to guide our decision-making so we get you the best cost-per-lead outcomes. We’re always about the data because it is critical to your success!
And, if necessary, we can even help you hire and train your team so that they serve your Hispanic customers in a way that builds trust and profits over time.

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