Reach New Customers and Get More Sales

Learn About the Buying Habits of an Underserved but Growing Market Segment

Hispanics make up nearly 1/5 of the US population and their numbers are growing fast.
Hispanic purchasing power is projected to grow to $1.9 Trillion dollars by 2023.

Car sales to Hispanics are expected to grow by 8% over the next five years compared to a 2% decline in the total market.

Did you know that:

  • Hispanics are willing to pay a premium price for a reputable brand?
  • Both genders use search engines and dealer websites as their main sources for information when researching what car to purchase?
Get the facts on Hispanic Car Shoppers’ preferences.
Our Hispanic Car Buyers Survey will tell you:
  • The most important factor in deciding what type of vehicle Hispanics will buy next.
  • The most valued auto brands for U.S. Hispanics
  • How income impacts car-buying preferences.
  • How much men and women are willing to spend on their next car by income.
Receive your free report on how US Hispanics choose what to drive!

Don't Wait: Get the Survey Report Today!

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