Theme Gallery
The following themes are optimized for Google and follow CTA (call to action) best practices. Simplicity of design, as a design standard, has also been applied to minimize “cognitive friction” and ensure that shoppers can find what they want as quickly as possible. Google optimized sites are important because they ensure a low bounce rate and higher lead generation. All themes can be customized to your needs as long as the customization does not compromise best practices and hurt your website’s performance.
Fisker
This theme is named after Henrik Fisker, responsible for first premium plug-in electric hybrid. Mr. Fisker was the designer of such classic cars as the BMW Z8, the Aston Martin DB9, and the Aston Martin V8 Vantage. This design is rich with:
- Large Dealer-Specific imagery
- Easy-to-access calls to action
- Individual vehicle highlight area
- Animated Calls-to-Action
Gandini
Named after Marcello Gandini, creator of two of Lamboghini’s most sought-after vehicles, the Miura and the Countach. He has designed for Alfa Romeo, Ferrari, & Maserati among others.
- Multi-store design
- Dual Focus, vertically spilt hero area
- Easily accessible location info
- Rotating customer reviews
- Animated CTAS
- Easy-to-find hero area search bar
Bangle
Named as a tribute to Chris Bangle, designer of various Opel models but gained fame with designs of BMW’s 1,3,5,6 and 7 series along with the Z4 – one of the most revered vehicles in the modern day.
- Search individual models and entire inventory from top corners
- Interactive Google map
- Model line-up
- Rotating customer reviews
- Animated CTAS
Examples:
Paulin
Named in celebration of Georges Paulin – designer for Marcel Pourtout, Peugeot, and Rolls-Royce-Bentley. He is responsible for the Eclipse roof, the first power-operated retractable hardtop.
- Eye catching hero slide-in message with animated CTA
- Easy-to-find navigation vehicle search
- Horizontally split “above-the-fold” area with top focus on sales, bottom on service
- Easy to use “Search by Vehicle Type”
- Eye-catching video area with overlaying CTAs
Callum
Honoring Ian Callum, who, after designing for Ford, worked with Aston Martin and Jaguar, responsible for the Aston Martin DB7 and the Jaguar F-Type.
- Large, parallax hero area with vehicle search filters
- Rotating customer reviews
- Interactive Google Map