How Google’s Website Ranking Factors Rank Car Dealer Website Vendors | Part 3
Dealer website providers host car dealer websites, but are they all equal? Who is fastest… and who is slowest. Our analysis will let you know.
Adam Dennis
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents) | Part 2
Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. In our part 2 article, we look at dealer averages for Accessibility scores and Best Practices ratings.
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents) | Part 1
Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of view, all of your website data feeds their algorithm’s ability to rank you relative to your competitors.
Sometimes People are Dumb
Despite overwhelming data that demonstrates the growing spending and population power of the Hispanic community, Google search trends data show that few busiensses are searching for Hispanic advertising or marketing services.
Bad Reviews are Good Opportunities
When your dealership receives a bad review, what do you do? If you are like most dealers, you just post a conciliatory response and leave at that. Bad reviews tell stories. If you do not read the review, and take action, you are missing a valuable opportunity for improvement.
How Prepared Are You for a Ransomware Attack?
Is your staff trained how to recognized and handle a phish attack by a malicious hacker? Have you worked with a third party to harden your people and networks to attacks by cybercriminals? If you don’t know, then you should read this post to see whatyou can do to fight back.
Get Your Google Business Profile Categories Right!
A recent Forbes article on Google Business Profiles said that they “are no longer optional – [they are] an essential part of any business’s online presence and are often the first place customers look for up-to-date information about your company. In the age of Covid-19, this is more true than ever.” This statement is especially … Read more
Did You Know This? Latest Hispanic Car Buying Preferences
There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in 1990! The U.S. Hispanic population continues to grow rapidly, accounting for around half of all U.S. births. Rapidly Changing Demographics Many states are facing rapidly changing Hispanic demographics. Texas ranks #2 and has a Hispanic … Read more
Dealer Website Stats That Make You Go “Hmmm…”
After analyzing over 10,000 franchise dealer websites for Spanish language content (as an indicator of Spanish language advertising), we found the data to be quite interesting. Read on to learn what we discovered.
We will be Presenting at the TIADA Conference this July!
Join us at this July’s Texas Independent Automotive Dealers Association (TIADA) Conference and Expo.